Parranda App Influences Mobile Advertising?

As we prepared to release the ‘Parranda’ application late last year, we never thought that twelve months later we would have expanded our product line to three unique ‘Parranda’-branded musical apps, with our Parranda Cuatro and Parranda Plena Libre applications.  Even less did we expect cellphone companies to have embraced our concept as THE seasonal approach to marketing advanced mobile phones this Christmas season.

It’s not like Puerto Rico’s rich culture and musical traditions haven’t been exploited before for marketing purposes – but after AT & T in Puerto Rico decided to do some product integrations showing off the iPhone with our original ‘Parranda’ app (for which we are grateful) in the top rated local television shows last year, a full-page story in the business section of the island’s leading newspaper, and over 10,000 downloads,  its hard not to look at some of this year’s cellphone ad campaigns for the Holidays and not wonder if our application influenced some of the marketing decisions made.

Here are some images taken from an AT & T promotional brochure and a CLARO storefront in Plaza Las Américas Shopping Center.  I also ran into a Sprint promotional shopper in El Nuevo Día newspaper a few weeks ago which I would have included but alas, I can’t find it.  Until we port ‘Parranda’ to other phones and operating systems, the only phone you can play with our apps is Apple’s iPhone (and the iPod touch of course – a much cheaper way to enjoy the myriad of applications available from iTunes).  This makes some of the advertising images below a bit misleading if not entirely disingenuous.  Take a look and decide for yourselves:

AT&T opted for some confusing images. They know which phone plays 'Parranda' and its not any of these.

Claro, once thought to be bringing the iPhone to our shores, plays the tradition angle as well.

Have you spotted any other cellphone advertising examples out in the wild that you think might have been inspired by ‘Parranda’? Share them with us by writing to info@vayabroqui.com!